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The Data Appeal Company is the only company in the world transforming geo-spatial, sentiment and market data into compelling, valuable insights that are simple and accessible.
We are looking for a data-friendly person who is curious about applications of technology and marketing science to deliver actionable insights and presentations.
This role requires quantitative data analysis skill set, lateral thinking, strong context interpretation and communication skills.
The successful candidate will have the foundational skills of a strategic planner / digital strategist / analyst. A data-driven mindset is of paramount importance.
Responsibilities Taking complex problems and simplifying them Using understanding of consumer behaviour across digital to draw and communicate insightful conclusions Demonstrate a strong understanding of social platforms and how to maximise their potential for reaching and engaging with consumers Working alongside our Research and Insights team, and interpreting data to provide clear and concise intelligence. Selling in and/or presenting ideas Knowledge of design thinking methodologies Comprehensive understanding of data to evaluate content performance and demonstrate the effectiveness of social Storytelling skills to address effectively the audiences Slide design skills in showcasing insights Ability to brief designers in order to deliver infographics and data-viz. Requirements
Strong presentation skills A desire to learn and proactively seek and share platform updates, industry news, interesting campaigns etc. Ability to develop clear strategic thinking Good creative writing skills for effective creative brief writing Good communication skills Data literate (quant and qual.) Proven proficiency in English (written and spoken) and good understanding of Italian. 3 years of relevant experience in a creative agency / start-up environment. Desired skills Constantly up to date with the evolution of social networks and with creative and technological innovation. Curious and open-minded attitude, willing to learn from colleagues both within and outside the data team to transcend methodologies and skills Outstanding record of academic or professional achievement, with focus on marketing, advertising, business, economics or technology Design and data viz skills would be a huge plus (preferred if proven by examples)
The Data Appeal Company is an AI-based big data and solution provider which enables the actionability of data from a broad range of sources, providing the most powerful combination of Location, Sentiment and Market Intelligence for any Point of Interest, brand or territory worldwide. Our KPIs fuel business strategies for brand analysis and evaluation, site selection and distributor qualification, market expansion and enriched credit scoring.
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